Captain Marvel is now gracing an Alaska Airlines Boeing 737.
Alaska Airlines has added the comic-themed special livery in advance of the new “Captain Marvel” movie, which is to debut March 8. The special-edition paint scheme was unveiled Tuesday at Alaska Airlines’ hub in Seattle.
The movie has generated Hollywood buzz for becoming Marvel Studios’ first film to feature a female superhero character in the lead role. Captain Marvel – played by Brie Larson – is a one-time U.S. Air Force fighter pilot who’s now helping to keep Earth safe from intergalactic threats.
“We’re excited to showcase a pilot who’s risen to Super Hero status – an image that embodies strength and confidence and inspires future aviators across our expansive network to go further,” Natalie Bowman, Alaska Airlines’ managing director of marketing and advertising, said in a statement.
NICE! @AlaskaAir unveils Captain Marvel plane featuring Marvel Studios’ first female Super Hero lead.
It’s not the first special livery to fly for Alaska. The airline has about two dozen special-edition paint schemes, ranging from turbo-props painted in the colors of western universities to 737s painted in Disney themes. In 2017, the carrier unveiled a new San Francisco Giants design for one of its Airbus A321s.