The date for this year’s Amazon Prime Day may have just leaked, and if it’s anything like last year, the deals will be better than Black Friday deals.

Ready for Prime Day? Amazon might not be.

An image on the Amazon U.K. site spotted by TechRadar seems to have revealed July 16 as the start date for the latest edition of Amazon’s now annual summer sales event ahead of an official announcement from the retail giant.

The word “start” is important as Amazon is doing something new with this year’s Prime Day: A 36-hour sale as opposed to prior year’s 30-hour extravaganza with deals starting at noon on July 16 and carrying on through the 17th.

Amazon has since updated its site to remove the image from the U.K. site. The company would not confirm the date when contacted by USA TODAY, saying in a statement “we announced last year that Prime Day would return; we don’t have additional details to share yet.”

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Although the date is listed for the U.K., it is likely that it will be the same in the U.S.. Prior years have had Amazon run the sales event across a variety of countries on the same day.

Similar to prior Prime Days, those looking to partake in Amazon’s shopping holiday will need to be a member of the company’s $119 per year Prime subscription service to take advantage of the discounts.

No early deals have yet leaked, though if past Prime Days are any indication shoppers can expect plenty of discounts on the Amazon’s own Kindle, Echo and Fire products, all traditionally hot sellers for the company. Last year’s best-selling item was the Echo Dot speaker, priced at $35, down from the regular $50 price tag.

Follow Eli Blumenthal on Twitter @eliblumenthal

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